If youre planning to print and distribute the books yourself, allow several months longer. The first thing you need to do when planning a book launch is set yourself a budget. You finally get to share the work youve been toiling over for years and bask in the glory of your friends and family. Erin thomas launched her first orca title, boarder patrol, on saturday, may 15 at blue heron books in uxbridge, ontario. Katz will offer miniclasses in a backstage, passwordprotected area of her website during the launch party period. Use these tips and tricks to throw an awesome launch party that will be sure to leave people reading. There are a few things to keep in mind while planning your schedule, including. When it comes to literature in london, theres one place that instantly jumps out bloomsbury.
Instead of a party happening at a concrete time of day, my online book launch will run for 24 hours, she says. Hosting your book launch party is arguably the best part of publishing a book. Its useful to boost initial sales and garner publicity. How to plan and organize a successful book launch event. At this point, lets just ask why an author would want to launch a book at a shop rather than at a more unusual location. Before you host your book launch party, read these 10 tips to. The worst and best ways to launch your book part 2 in part 1 of this series, we looked at the top five worst ways to handle your book launch.
Read on below for a list of those things to consider and also ask around to fellow authors, share the list and then ask them what else they would suggest adding to it. From the bloomsbury group of revolutionary writers in the early twentieth century to the publishers of the phenomenally successful harry potter franchise, bloomsbury is. Unfortunately, its an exercise in frustration to launch ones online presenceand get up to speed on social mediain conjunction with a book release. This book launch is a marketing strategy too utilize it. The moment i started thinking about a book launch party, i was already a month too late. How to plan a successful book launch party write a. If youre ready to launch and want to fill the room with the right people, and leave them with a great first impression, follow these 10 tips to plan a launch party. If you want your books to succeed, to get into the hands of your readers, to potentially achieve bestseller status.
A good book launch party should be about the guests as much as it should be about your personal achievement. By the way, online research revealed your 12 tips for successful book launch parties article in yahoo news. We just cant leave this on a negative note, though. Not every author will create every kind of event, but most will, at a minimum, have a book launch. Of course you could wait for launch day, but you may be left wondering why the hundreds of sales you were expecting dont happen. Mar 30, 2016 not every author will create every kind of event, but most will, at a minimum, have a book launch. What you need to consider when planning and scheduling a book launch time to consider some of the things we will need to think about when planning a book launch. How to create an amazing book launch party paperback.
For example, you could follow steve scotts 5day launch plan that works which he used to effectively launch the bestselling book 10minute digital declutter that he coauthored with barrie. Book purchasers can participate, regardless of physical location. And it is an especially big hill to climb for new writers, because theyre busy learning many new things at the same time. If your book is traditionally published, your publisher may or may not insist on sending a local bookseller to the launch specifically to keep track of book sales for you and to handle those transactions. Im trying to learn what to do, as ive never held a virtual launch before. Include a link to goodreads so readers can add your book to their tbr list. Planning a book launch is not going to happen for free, unless you have such influence that you can get sponsors. Planning a virtual book launch party ive had several authors ask me for tips on hosting a virtual book launch party, so i decided to put together a post with what i did. Here is a checklist to help guide you through the process, from the book inception all the way through the first month of publication. From the bloomsbury group of revolutionary writers in the early twentieth century to the publishers of the phenomenally successful harry potter franchise, bloomsbury is teeming with the power of words. Grahl takes you stepbystep through the process of a successful book launch. Before you can start planning your book launch party.
Organising a book launch can be daunting for any author or pr company who havent done it before, so writing. In this blog post we focus on planning a book launch to celebrate your new book a kind of birthday party for your latest creation. Today im at the san francisco writers conference and i keep finding myself repeating my book launch formula to authors. If youre planning a book launch party, involve the publisher by keeping them in the loop. You will hear the wise, ink gang say more than once that a book launch party is the first major book marketing secret to jump start book sales. Yes, theres nothing worse than planning a party, then realizing you cant get printed books in time.
This book is a fantastic book for any author planning to launch a new book. He is clear and concise in his explanations, and he encourages the readers with his positive attitude. The more you can get people talking about the product, both at the event and via social media, the better its going to do. Book launch checklist authors and publishers must keep track of a great many details when launching a new book. You must start your book marketing with a bang as we mentioned a few weeks back. Here are a few tips to bring your new product launch event ideas to reality. It seems so far away, but it will be here before i realise, probably. This timing is for a shortlead campaign such as pod with createspace and ingram spark. Christine mills was the senior book buyer at hughes and hughes beautiful store in dundrum. And to get sponsorship will even take more time to solicit, so add an extra six to eight months to the above hint when planning. Book launch tools, resources and content to help authors. Yesterday she discussed the importance of knowing your crowd and supporting local businesses.
A book launch plan for firsttime authors without an. The first way to do that is by throwing yourself a party. Youve put months or years of your life into writing your book. In honor of registration for the book launch blueprint being open, we are going to talk about book launches. Dec 12, 2017 while its not easy to launch a book without any kind of online presence, many firsttime authors are in exactly that position. How to create a written book launch plan author media. While you need a solid foundation to pull off this plan, its far superior to the free launch strategy that you see recommended by lots of other people. So, in this post were diving into one possible strategy for doing your book launch right. All this week, she is sharing tips for planning a fantastic book launch. How to throw a book launch party that isnt a waste of. Mar 20, 2012 create a blog post announcing your book launch party. Dec 29, 2016 that is why i want to share with you a key tip and a strategy to use when youre planning your book launch timeline. All the answers were to do with the city of bristol.
The first time you launch a new product especially if youve never done it before the process might feel overwhelming and confusing. Apr 12, 2018 now that youre a published author, its time to have the book launch event of the century. Once authors reach a certain level of reader engagement, inkitt publishes the manuscript in ebook, print and audiobook format. With all the excitement and other commitments i had for garden of thorns, i didnt think about throwing a book launch party until about a month and a half out. Read on for tips on promoting yourself with a wellexecuted book launch party. Writing a book is a good start, but its not enough. Last weekend i celebrated the launch of boarder patrol, my first book with orca.
While its not easy to launch a book without any kind of online presence, many firsttime authors are in exactly that position. When planning a book launch, the first thing you start with is the release date so you can count backward. If youre planning a book launch party, involve the. How to create an amazing book launch party paperback kingdom. With these free resources indie and traditional basic intermediate advanced launching a book is the most exciting moment in an authors journey, but its also the scariest. A successful book launch requires careful planning and has many moving parts, but it is doable. Simply put, my launch planner is the most comprehensive, easytoread overview of how to successfully launch a book that i have ever read. Promoting your book takes careful planning so you get the most out of.
If youre selfpublishing or releasing a book through a small press, being pampered isnt usually part of the equation. After having three booklaunch parties in a short time frame, i can say they are the most fun if you can do them where you can be reasonably assured youll have at least ten people you know show up, you have a prepared reading, you bring swag bookmarks, candy, whoopie pies, etc. Tips were very appropriate as i am planning for self published book. May 05, 2017 the moment i started thinking about a book launch party, i was already a month too late. The launch was a success, despite a few twists in the planning process. Promotion can seem like a daunting task, especially when it comes to planning your first book launch. You are ready for the pulloutallthestops book launch that can sell a lot of copies as soon as it comes out.
Yes howard, planning a book launch is no small task. Initiate prelaunch sales strategy apply for contests and awards some require prepublication applications note. Wait a couple days rank is always wonky right after preorder launch. A simple 10step book launch plan you can easily use to outrank. A book launch plan for firsttime authors without an online. Planning and scheduling a book launch jenn beach pa.
Tip 4 dont make the book launch event all about you. I cannot say that this is the exact method and time that is going to work best for you. Ive had three in a little more than two years, and ive found some elements of a book launch party to be consistent while others changed or evolved. Over the last decade, ive worked with hundreds of authors and launched dozens of books to the top of the new york times, wall street journal, and other bestseller lists. How to throw a book launch party that isnt a waste of time. Its like trying to drive a car at the same time you. Many authors want to host a launch party, and that can be a lot of fun. A launch event is an excellent way to showcase your latest product, build hype around it, and even acquire some sales right at the event. I do know of a few indie authors who have counted backward on their calendars, and then moved their scheduled release date in order to give themselves time to get everything done. The complete book launch party checklist tiana warner.
It is chockfull of specific how tos and what not to dos arranged in an easytofollow calendarlike schedule from 6 months prior to launch up to, through and past your publish date. As an indie author, you probably dont have a whole lot of cash to sling around on overthetop parties, so this is a really important step. How to confidently plan and execute a successful book launch. Make sure the typos are fixed and everything looks good. That is why i want to share with you a key tip and a strategy to use when youre planning your book launch timeline. The website allows readers looking for that next great author to read and provide feedback on the book for free. Book launch planning should start the day you think of writing your book. Whats the most critical element of a successful book launch. For the launch of my third book, gabriels game, part 1.
Mar 21, 2012 read on for tips on promoting yourself with a wellexecuted book launch party. What to consider when planning a book launch timeline. Remember that your book launch doesnt have to be expensive or fancy in order to be successful. It is chockfull of specific how tos and what not to dos arranged in an easytofollow calendarlike schedule from 6 months prior to.
Your guests are there in support of you, so make sure you greet them with food, drink, entertainment, free swag, and the chance to win prizes the preparations are a lot of work, but this stepbystep checklist should help reduce that feeling of floundering aimlessly as your launch day. Share a story about you that relates to your theme. Oct 15, 2017 this book launch is a marketing strategy too utilize it. A launch is a great way of loudly announcing the arrival of your book. A good thing to do before you plan your virtual party is hop around the blogsphere to. In the sections that follow, im offering a new product launch strategy thats sustainable and easy to follow.
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